Communicating the plays
BASIC REBUS POSTER
Posters for plays produced by Malmö Stadsteater for adults from 12 years old and up. (See also Principles (rebus))
1. Portraits of leading actors.
2. A recognizable quote from the play, name of the play, the stage, date and MST logo. Stage only mentioned if it is Intiman.
3. Object that plays a key role or represents the overall theme of the play.
4. Blue marker that highlights important information and add temporarily and play.
Example of best practice
Typesetting
To align the characters
““ and – correctly on the layout, use the story setting and set it to match the used font size:
Characters in the poster:
— (en dash, alt+shift+-)
Date: 21/5 – 22/8
– (en dash, alt+-)
Em dash and “ reaches outside the grid on posters and material where it is possible, not on web, social media and advertisement where it isn’t possible due to cropping.
CHILDREN’S REBUS SMALL AND BIG
Small posters for plays produced by Malmö Stadsteater for families and children up to 12 years
1. Portraits of actors
2. A recognizable quote from the play, name of the play, the stage, date and MST logo. Stage only mentioned if it is Intiman.
3. Illustration on portrait that indicates characteristics of the character.
4. Red marker that highlights important information. Red indicates Christmas. Other colours may also be used for children’s plays.
Example poster for a children’s christmas play
Big eurosize posters for plays produced by Malmö Stadsteater for families and children up to 12 years
Example Eurosize poster for a children’s christmas play
1. Portraits of actors
2. A recognizable quote from the play, Name of the play, the stage, date and MST logo. Stage only mentioned if it is Intiman.
3. Illustration on portraits and an illustration of an object that represents a theme in the play
4. Red marker that highlights important information.
COPRODUCTION REBUS
Posters for plays coproduced by Malmö Stadsteater and another theater.
1. Portraits of actors
2. A recognizable quote from the play, Name of the play, the stage, date, coproducing theaters logo in left corner and MST logo in right corner.
3. Object that plays a key role or represents the overall theme of the play.
4. Blue marker that highlights important information.
Example of best practice
GUEST PERFORMANCES
Posters for plays coproduced by Malmö Stadsteater and another theater.
1. Campaign photo, photo related to the play decided by guest theatre on black background to distinguish the guest performance from normal performances.
2. A recognizable quote from the play, Name of the play, the stage, date and MST logo in right corner.
3. Guest theatre’s logo in lower left corner
4. White marker that highlights important information
Example of best practice
